The Livestrong Foundation, the high-profile cancer charity plotting its future after the fall of founder Lance Armstrong, has turned to an experienced corporate PR counselor for its executive VP of strategic communications post, following a search.
Ellen Barry, who advised Fortune 500 companies and others most recently as a senior managing director for Teneo Holdings, took up the post in late May at Livestrong, which is working to regain major corporate backers.
Longtime PR chief Katherine McLane left the Austin-based organization in September after six years.
Barry joined Teneo from Financial Dynamics and is a former partner at Brunswick Group, managing director at Joele Frank, Wilkinson Brimmer Katcher, and partner at FleishmanHillard.
Livestrong president and CEO Doug Ulman said Barry's experience and connections will be an asset to the organization. “The relationships she built and unique perspectives she brings will be a major addition for all of the Foundation’s work as we continue to focus on improving the lives of people affected by cancer," he said.
Livestrong has raised more than $500M for cancer survivors and became an entrenched brand with the help of its iconic yellow bracelets. But Armstrong's fall in 2010 amid a doping scandal put its future in doubt. Inc magazine in April reported revenue fell from $46.8M in 2011 to $38.1M in 2012, continuing a downward trend last year as high-profile sponsors like Nike stayed away.