howard pulchinHoward Pulchin, a creative and consumer marketing leader at Edelman, has joined APCO Worldwide in a new post directing creative strategy for clients.

As global director, creative strategy and community at APCO, the 14-year Edelman alum will advise clients across its PR, Studio Online (digital) and Strawberry Frog (advertising) units.

Pulchin, who left Edelman earlier this year, co-created the firm's Strategic + Creative Guild and was managing director of its New York consumer marketing practice.

Earlier, he directed US communications for Guinness-Bass Import Co. (Diageo) and his campaign credits include introductions for Xbox, Axe and Guinness' "Win Your Own Pub in Ireland" competition. He started out at Edelman and was also a VP at Cohn & Wolfe.