Howard Pulchin, a creative and consumer marketing leader at Edelman, has joined APCO Worldwide in a new post directing creative strategy for clients.
As global director, creative strategy and community at APCO, the 14-year Edelman alum will advise clients across its PR, Studio Online (digital) and Strawberry Frog (advertising) units.
Pulchin, who left Edelman earlier this year, co-created the firm's Strategic + Creative Guild and was managing director of its New York consumer marketing practice.
Earlier, he directed US communications for Guinness-Bass Import Co. (Diageo) and his campaign credits include introductions for Xbox, Axe and Guinness' "Win Your Own Pub in Ireland" competition. He started out at Edelman and was also a VP at Cohn & Wolfe.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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