Florida, where Gov. Rick Scott opted to have the federal government run its health insurance exchange under Obamacare, is on the hunt for PR support to reach potential consumers.

The state’s Dept. of Elder Affairs has released an RFP for PR and communications support of its Consumer Assistance Program, or CAP, from creation of a logo and tag line to media relations, PR and marketing support.

The initial audience for the work is Floridians who want to learn about enrolling in health insurance coverage offered through the new marketplace. “Specifically, the campaign will target anyone who should know about the health insurance marketplace, how it could affect them, and how the new Consumer Assistance Program (CAP) will be able to assist them,” said the RFP.

A one-year pact with an option year is expected. Funding for the first year of the campaign is $2.03M.

Proposals are due April 5.

View the RFP (link)