Apple CEO eyes 'friendlier, more approachable face' for PR efforts(@recode)

Wikipedia
PR's answer to the Camp David Accord (S. Cody)

Wikipedia
On today's multiagency Wikipedia statement (P. Gomes)

Wikipedia
Narrowing the chasm between PR pros and Wikipedia(S. Ford)

PR 101
Why your press release was DOA (J. Heigl)

Travel
Top 3 ways to qualify travel bloggers (B. Wood)

Events
PR at events - The calm before the storm (A. Lloyd)

Measurement
Social media metrics & measurement continue to evolve (D. Bartholomew)

Digital
If a digital ad falls in the wrong place, does it make an impression? (B. Bernie)