Interpublic's Jacki Kelley has been named COO/media at Bloomberg Media in charge of business operations for TV, print, radio, mobile, digital and event platforms and creating new marketing opportunities.
Reporting to CEO Justin Smith, Kelley’s focus is on driving revenue growth, spurring brand strength and creating new marketing opportunities.
She is leaving the helm of IPG MediaBrands North America and as global clients president.
Kelley was in charge of purchasing $36B in media buys for clients such as Sony, ExxonMobil and BMW.
Most recently, she helped guide the IPG team that notched Microsoft’s global creative and deployment work.
Smith said Kelley’s hire is a “coup for our organization and important talent milestone.” She’s a “force of nature, a perfect mix of shrewd business acumen and creativity with a clear track record of success,” he said in a statement.
Kelley held posts at Yahoo, Martha Stewart Living Omnimedia and USA Today, where she rose from intern to senior VP-advertising and part of the team that put the daily in hotels throughout the US.
She starts at Bloomberg on Sept. 1.