Awards committee chair James Roop said the push, which beat more than 150 other finalists, started as an awareness campaign in 2010 "but quickly evolved into a social movement" as it expanded to schools and communities. The campaign focused on advocacy over the past year, signing up hundreds of organizations, garnering celebrity backers, and racking up perceptible increases in awareness about the dangers of texting and driving, an evolution that turned the heads of the Anvil judges.
Dave Senay, FH president and CEO, said he was proud to help a client "hoist" the top Anvil, adding that the win is a testament to "teams from all across the country working together seamlessly on a program of such national significance." FH noted the campaign has achieved "billions of earned and social media impressions" and nearly five million pledges not to text while driving.
Multiple Anvil winners among agencies included Ketchum (14), PadillaCRT (5), Linhart PR (3), Allison+Partners (2) and FH (2).
The Human Rights Campaign took home two Silver Anvil's for its marriage equality push around the US Supreme Court's Windsor decision. Other institutions winning Anvil's without agency help included the Denver Art Museum, State Farm and AAA, among others.
Ogilvy and DuPont won last year's Best of Silver Anvil Award.