Winnipeg is reviewing its PR management, budget and outreach for the Canadian city of 650K people.
The Winnipeg Free Press reports Manitoba's capital last conducted a PR overhaul in 2005, and wants to modernize communications to incorporate advances in technology and social media into the mix, according to Linda Burch, director of corporate-support services.
The review also is assessing how central PR unit deals with the city’s 17 municipal agencies.
Winnipeg recently established an office of policy development and communications, which oversees strategic PR.
Bonnie Staples-Lyon, ex-chief of staff to Mayor Sam Katz, heads that unit.