Ogilvy's Washington office has added Tony Silva as executive VP/group director for its social marketing practice.
He takes over for Jennifer Wayman, who was upped to managing director of the US social group.
Silva served at ICF International for more than a decade, rising to the senior VP slot.
He has public diplomacy savvy gleaned from work for the State Dept.’s “US-Middle East Partnership for Breast Cancer Awareness and Research,” which included input from the First Lady, foreign politicos and corporate/NGO partnerships.
Rob Mathias, North America CEO, praised Silva’s skills in “sustainability communications and behavior change related to energy, environment and health augments.”
What if companies could harness the fury of online outrage into a force for good? This is precisely where companies can start turning the trolls into brand champions.
Audiences interacted with brand content far more often on Facebook and Instagram in 2023 than they did via X (formerly Twitter), according to a report that tracked engagement trends across different social networks.
Can public relations help counteract the dissension fostered by the power of digital platforms to spread hate, fear and confusion?
The number of Americans who get their news from TikTok has quadrupled in the last three years, according to a recent Pew Research Center report.
Have a comment? Send it to 
No comments have been submitted for this story yet.