tony silvaOgilvy's Washington office has added Tony Silva as executive VP/group director for its social marketing practice.

He takes over for Jennifer Wayman, who was upped to managing director of the US social group.

Silva served at ICF International for more than a decade, rising to the senior VP slot.

He has public diplomacy savvy gleaned from work for the State Dept.’s “US-Middle East Partnership for Breast Cancer Awareness and Research,” which included input from the First Lady, foreign politicos and corporate/NGO partnerships.

Rob Mathias, North America CEO, praised Silva’s skills in “sustainability communications and behavior change related to energy, environment and health augments.”