McGrath/Power PR, the San Jose high-tech PR powerhouse, has scooped up the IDA Ireland business in a competitive pitch.
The shop will showcase investment opportunities in Ireland to Silicon Valley companies involved in the tech, biotech and life sciences space.
MP, which has worked for the Economic Development Board of Northern Ireland, will serve the Irish Republic in tandem with PadillaCRT, which is more focused on US east coast promotion. Both firms belong to Worldcom.
Ireland’s leader Enda Kenny recently toured Silicon Valley, where he made investment pitches to firms such as eBay.
That effort paid off as eBay’s PayPal unit announced plans this month to add 400 jobs at its European operations center in Dundalk in northeast Ireland.
Those jobs will bolster PayPal’s Irish employment to just fewer than 3,000 by 2018.
Google, Hewlett Packard and Microsoft have facilities in Ireland.