Revel Entertainment Group, which opened the $2.5B Revel Casino Hotel in Atlantic City two years ago with great fanfare, has declared Chapter 11 and begun the process to unload the property.
Kekst and Company is handling communications.
The 57-story hotel is the tallest building in Atlantic City and was to symbolize the comeback of the blighted town.
Jersey Governor Chris Christie plowed more than $250M in state cash to facilitate construction of the project that has run up losses of $260M for Revel's parent.
The casino employs more than 3,100 people who could be jobless if the sale of the facility falls through. Wall Street analysts say the property is worth less than $300M.
The northeast/mid-Atlantic casino glut hurt Revel as the Garden State's gaming revenue fell to $3B in 2013 compared to its $5.2B peak in 2006.
Kekst's Peter Hill and Kimberly Kriger handle the Revel account. Publicis Groupe of France owns Kekst.