Walmart has posted a mocking rebuttal of New York Times op-ed writer Tim Egan’s piece called "The Corporate Daddy" (June 19 online and June 20 print) as "wildly inaccurate."
At the very least, Walmart could have followed the Starbuck model of free tuition for all workers, according to Egan, a Pulitzer Prize-winner and NYT writer of 18 years.
He rapped the discount retailer for paying workers a “poverty wage” and panned its business model that “forces thousands of hard-working people to look for outside help just to get by.”
David Tovar, Walmart’s VP-corporate communications, marked up Egan's copy, providing clarifications such as, "We see more associates move off of public assistance as a result of their job at Walmart."
Walmart thanked Egan for "sharing his first draft." His edits "are a few thoughts to ensure something inaccurate doesn't get published."
Starbucks and Walmart are Edelman clients.