Walmart has posted a mocking rebuttal of New York Times op-ed writer Tim Egan’s piece called "The Corporate Daddy" (June 19 online and June 20 print) as "wildly inaccurate."
Egan dismissed as a "bust" the retailer's 2010 pledge to spend $50M to offset the cost of employee online college education.
At the very least, Walmart could have followed the Starbuck model of free tuition for all workers, according to Egan, a Pulitzer Prize-winner and NYT writer of 18 years.
He rapped the discount retailer for paying workers a “poverty wage” and panned its business model that “forces thousands of hard-working people to look for outside help just to get by.”
David Tovar, Walmart’s VP-corporate communications, marked up Egan's copy, providing clarifications such as, "We see more associates move off of public assistance as a result of their job at Walmart."
Walmart thanked Egan for "sharing his first draft." His edits "are a few thoughts to ensure something inaccurate doesn't get published."
Starbucks and Walmart are Edelman clients.