Bitner Goodman has split in two with the decision of Michael Goodman to launch GPR/Goodman PR in Fort Lauderdale.

He told today’s Sun-Sentinel that "sometimes you have to step back and evaluate your own future."

Goodman, who moved into his new digs June 11, has 13 staffers and clients such as Winn-Dixie, Tri-Rail, and Simon malls that he said he’s “been developing for years.”

His partner of more than 20 years, Gary Bitner remains at the helm of BG, which will continue to operate under that name for the immediate future.

BG's website and social media pages are currently offline.