Everyday Health, the publicly traded digital health media company, is relying on ICR for its PR and IR defense as it faces a trademark infringement and false advertising suit from rival WebMD.
WedMD Health Corp. filed the suit on June 19 in federal court in New York, seeking a permanent injunction and claiming EH uses the WebMD trademark on web pages, search adverting to "deceive and mislead consumers" into believing they are visiting WebMD properties.
EH contends the claims are without merit and related to "only a small portion of the company's search engine marketing efforts" and a "very immaterial" part of its traffic and revenue.
ICR managing directors Denise Garcia and Bo Park are advising and providing media and investor relations services for EH, where Melanie Goldey is SVP of strategic planning and IR. The firm was hired to handle EH's $100M IPO in March. Jennifer Perciballi, who was VP of PR, is no longer with the company.
Both EH (Brooklyn-founded) and WebMD are based in New York.
Risa Fisher (IR) and Michael Heinley (comms.) are on the case for WebMD.
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Teneo has hired Philipp Grontzki, who is a 20-year veteran of corporate communications and financial journalism, as a managing director in its strategy and communications group.
Rowan Benecke, who co-founded Zeno Group and helmed Burson-Marsteller's tech practice, has joined McKinsey & Co as director of communications for North America.
BCW has named Golin's Matt Coldagelli EVP and leader of its corporate affairs practice in Chicago.
Abby Bailey, who headed corporate communications for Fedex in its Middle East, India and Africa region, has joined Teneo as managing director in Dubai.
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