Old-line newspaper publisher EW Scripps Co. has hired Twitter pro JB Kropp for the newly created VP/digital strategy development post. He takes the job June 23.

jb kroppHe ran Twitter's marketing relationship with packaged goods giant Procter & Gamble, organizing social media programs for the Cincinnati-based company.

At Scripps, he'll oversee its digital entrepreneurs-in-residence program and plot long-term strategies.

Scripps chief digital officer Adam Symson called Kropp "a true innovator, who can lead new business development from conceptual design through development to execution."

Prior to Twitter, Kropp was founder of Vitrue, a social media management platform that was acquired by Oracle.

He also founded The Brandery, business accelerator in his hometown Cincinnati.

Scripps owns 13 newspapers such as The Commercial Appeal (Memphis), Corpus Christi Caller-Times, Abilene Reporter-News, Knoxville Sentinel, Ventura County Star and The Gleaner (Henderson, KY).

The company closed on the $110M acquisition of Granite Broadcasting TV stations in Detroit and Buffalo this month. It owns 21 local stations.