The Incite Agency, the firm of former Obama administration communications staffers Robert Gibbs and Ben LaBolt, has signed on to a national PR push aimed to challenge teacher tenure laws.
Politico reports the Partnership for Educational Justice campaign led by former TV news anchor Campbell Brown, which has an initial focus on New York City, plans to go national with a series of strategic lawsuits.
The legal and PR campaign will be modeled after a successful bid in California this month that struck down the Golden State's teacher tenure system. That case is in appeal.
Brown told Politico that the "PR piece" will be "essential" because she sees the "conversation" as important to the effort as the planned litigation.
Gibbs was White House press secretary and LaBolt deputy during Obama's first term. Obama campaign digital pro Jon Jones is chief digital officer at Incite.
Brown is married to former Bush administration PR advisor Dan Senor.