sequentialICR is handling Sequential Brands Group's bid to become one of the biggest pure-play brand licensing companies via the acquisition of Galaxy Brand Holdings from Carlyle Group.

The deal adds Linens 'N Things (home goods), Avia (athletic footwear), And1 (basketball apparel) and Nevados (shoes) to Sequential's lineup, doubling annual sales close to the $2B mark.

New York-based Sequential counts Ellen Tracy (women's clothing), Heelys (skateboards, scooters, backpacks), Revo (sunglasses), Franklin Mint (collectables), People's Liberation (denim) and William Rast (outerwear, sportswear) in its portfolio.

The deal is worth $100M in cash, stock and a board seat for Carlyle.

Yehuda Shmidman, CEO of Sequential, called the deal a game changer.

ICR managing director John Rouleau and senior VP Rachel Schacter work the business.