That atrocity focused international media attention on the basic ability of president Goodluck Jonathan to control the massive oil-rich country.
Nigeria was roundly criticized for its initial reluctance to accept outside help in tracking down and recovering the children.
The BBC on June 25 ran an op-ed called "Does Nigeria Have an Image Problem?" The article ridiculed Nigeria for believing such a plea for foreign assistance to help its "clearly overwhelmed armed forces" might affect its image.
"We frantically monitor foreign opinions and we panic at the slightest hint of a negative perception of us," wrote author Adaobi Tricia Nwaubani. "We fret about the many uncomplimentary stories from our land making the rounds on international media circuits, more than about the actual negative circumstances that birth those narratives," she wrote.
Goodluck Jonathan (pictured) on June 26 broke his silence about the missing girls via an op-ed piece in the Washington Post titled "Nothing is more important than bringing home Nigeria’s missing girls."
Levick's pact calls for "assisting the government’s efforts to mobilize international support in fighting Boko Haram as part of the greater global war on terror." It is charged with "communicating president Goodluck Jonathan Administration’s past, present and future priority to foster transparency, democracy and the rule of law throughout Nigeria.
Lanny Davis, executive VP and counselor to President Bill Clinton; senior VP/crisis chair Ernest DelBuono (ex-PA officer to federal on-scene coordinator during the Exxon Valdez disaster) and senior VP Eleanor McManus (ex-CNN producer) spearhead the firm's six-member Nigeria team.
Levick has partnered with Jared Genser, managing director of Perseus Strategies, and founder of Freedom Now, a non-profit that works to free prisoners of conscience.
Meanwhile on June 25, a bomb detonated in a crowded shopping center in Abuja, Nigeria's capital. It killed at least 22 and wounded dozens of others. Boko Haram is suspected of planting the device.