Entertainment Gwyneth Paltrow hires 'reputation coach' amid image woes (Independent)

Social KLM tweet mocking Mexico causes fury (Guardian)

Healthcare Chasing cool in h-care: When the industry embraces it, consumers will too (N. Diamant)

Social 3 lessons brands can learn from Facebook manipulating consumers (K. Dugan)

Corporate The evolving role of the board in reputation management (B. Wilks)

Corporate Biggest threat to BNP Paribas could be its reputation(FT)

Sports How the World Cup is like media relations (J. Burke)

Comment Do we really want Google to be the arbiter of public interest? (R. Ball)

Apology Mayor Ford offers public apology to Toronto (CTV)