A consortium of eight counties in western New York State, including tourism-reliant Niagara, is looking to hire an agency to develop a destination marketing and branding study to help "unite" its tourism pitch.The project is headed by the Niagara Tourism and Covention Corp. with funding from the Empire State Development's "I Love NY" program. In addition to Niagara, counties include Erie, Chautauqua, Cattaraugus, Allegany, Wyoming, Genessee and Orleans.
An RFP closing today calls for a firm to develop a "strong, clear brand promise that unites visitor experiences and can be sold to travelers in all key segments." That includes "coalescing" other travel and tourism campaigns around a common destination brand.
Agencies are slated to be interviewed in mid-July for the work.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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