Lauren Karasek, a consumer tech pro at M Booth, has moved to MWW's office in New York as VP in its social media strategy.
She handled clients such as StumbleUpon, FourSquare and OpenTable and was in charge of its practice group on an interim basis.
Earlier, Karasek worked at FleishmanHillard, repping Samsung's visual display business and created communications collateral for worldwide markets.
Earlier at the Omnicom unit, she was content lead unit for ATT's consumer innovation effort and a contributor to its blogger relations team.
Mitzi Emrich, chief social strategist at MWW, said the new recruit "will be an asset to clients looking to leverage social engagement to enhance their reputations and protect their licenses to operate."