The Corporation for Public Broadcasting is on the hunt for PR agency support of its "American Graduate" initiative, a push to produce content about and raise awareness of the high school dropout crisis in the US.
The US high school graduation rate is 80% with a national goal of 90% by 2020 looming.
The CPB released an RFP for a Washington, D.C.-area firm to guide communications and marketing for the initiative and tout the value of public media to key stakeholders. Media relations, social media, message development, celebrity endorsements and other PR tactics are on the table.
DKC PR has worked on the campaign in recent years.
The Nine Network of St. Louis is coordinating local efforts of 33 public media stations involved, while policy and strategy firm Civic Enterprises in DC is also engaged.
The initiative launched in 2011 and gained the support of the Bill and Melinda Gates foundation, among other entities.
A one-year contract will carry two option years. Proposals are due July 24.
Colorado is accepting the qualifications of PR firms, ad agencies and marketing services companies that are interested in working for The Centennial State.
Maryland’s State Highway Administration has driven out an RFP for marketing communications, media support and public outreach. 
Washington’s King County is looking for a federal government relations shop to help it stay abreast of policies and legislation that could impact its 2.2M people and cities such as Seattle, Bellevue and Redmond.
Carlsbad is looking for an economic development partner to help position the southern California city as a great place to build a business and grow a career.
Hermosa Beach, a bedroom community 21 miles from downtown Los Angeles, seeks a firm to provide community outreach and engagement services to support its infrastructure redevelopment push.
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