Trevelino/Keller is serving PR to the Soupman Inc., which became a cultural icon following the "Soup Nazi" episode on "Seinfeld" a quarter century ago.
Al Yeganeh opened his tiny hole-in-the-wall shop on 55th St. and Eighth Ave. in New York in 1984, drawing long lines of people attracted to the premium soups and intrigued by his brusque manner.
Soupman Inc. has an exclusive license for the name, image, slogans and recipes of Yeganeh, who remains the core of its marketing campaign as it steps up franchise activity.
He's been featured on “Late Night with David Letterman,” “The Oprah Winfrey Show,” “Good Day New York,” “The Today Show,” CNN, and Time.
Lloyd Sugman, co-founder of Johnny Rockets, 50s' themed restaurant, helms Soupman, Tim Gannon, co-founder of Outback Steakhouse, is board member and culinary/business director.
Soupman has promotional contracts with Jason Alexander, who played George Costanza on Seinfeld, baseball great Reggie Jackson and future NBA Hall of Famer Shaquille O’Neal, who has more than 8.5M Twitter followers.
Its truck served samples at the Brooklyn Cyclones Seinfeld Day July 5. Larry Thomas, the actor who portrayed Yeganeh, participated in that "Free Soup For You" promotional event.