Marta Tellado, the advocacy-focused VP for global communications of the Ford Foundation, has been named president and CEO of Consumer Reports.
She takes the reins of the $260M consumer advocacy and product-testing institution from James Guest, who is retiring after 13 years and oversaw its digital revamp from its consumer magazine roots.
The digital-savvy Tellado, 55, has led communications, partnerships, government relations and PA for the past nine years for the Ford Foundation, the $10B New York-based entity founded in 1936 by Edsel and Henry Ford.
Diane Archer, incoming board chair of CR, said Tallado is the "perfect choice to build and lead a consumer movement in this country."
The Cuba native is a former VP of comms. at the Partnership for Public Service and director of domestic policy programs at the Center for National Policy after. She worked on the Hill as an aide to ex-Sen. Bill Bradley (D-N.J.) at started out at Public Citizen.
Guest was a 21-year CR board member with a policy and advocacy background before taking the president/CEO role in 2001 of the then-named Consumer Union.
The non-profit, Yonkers-based CR does not accept advertising.