Digital agency vet Patricia Huff has joined KEF Media as senior VP to lead the broadcast and digital PR services provider's online and social media operation.
Huff spent nearly a decade at Interpublic's experiential marketing unit Momentum Worldwide handling clients like The Coca-Cola Company, Office Depot and ExxonMobil.
She has been a strategic marketing consultant for Coca-Cola for the past year.
KEF founder and CEO Kevin Foley praised Huff for being "ahead of the trends" with a "keen sense of shopper psychology."
Thirty-year-old KEF, based outside of Atlanta in Smyrna, Ga., handles broadcast and digital PR, video and webcasts, among other services.