The Newspaper Association of America, after 62 years of running a chart of ad revenues, dropped it for 2013.
NAA, which ended quarterly ad revenue reports last year, has stopped publishing the extensive full year's Excel report. CEO Caroline Little had previously said it was "time to stop beating ourselves up four times a year with negative numbers."
American Enterprise Institute scholar Mark Perry, complaining about the lack of quarterly reports and eyeballing the 2013 stats that were in a news release, said the "dramatic decline in newspaper ad revenues since 2000 has to be one of the most significant and profound gales of creative destruction in the last decade, maybe in a generation. And it's not even close to being over."
Newspaper print ad revenues declined another 8.6% in 2013 to $17.3 billion (vs. $47.4B in 2005). Perry called the sharp decline in recent years "stunning" and said that revenues from online ads, direct marketing and non-daily publication advertising are making up only a small part of the loss.
Total of all ad revenue streams was $23.56B in 2013 which Perry says is the lowest ad revenue since 1954 when $23.3B was spent on print ads alone (adjusted for inflation).
NYT Not Coping with Web -- Usher
Nikki Usher, a Harvard grad with a Ph.D. from USC's Annenberg School of Communications, authored in April Making News at the New York Times (The New Media World) which was written after she spent five months at the paper in 2010 observing the editorial process.
She was given "free reign" as long as she didn't reveal sources or competitive advantages from business decisions on story tips."
Usher, who is now an assistant professor at George Washington University's School of Media and Public Affairs, wrote in the online version of the Columbia Journalism Review May 22 that an NYT "innovation report" on how it is coping with the web "reveals how little, really, the Times has changed in the four long years since I was there in 2010."
"The report's discussion of social media and how to promote the paper sounds in 2014 an awful lot like it did in 2010—basically a mix of bravado from the top and confusion among the rank-and-file," said Usher in a posting on CJR's "Business: The Audit."
She also says the report "misses some of the good innovations and practices that actually are already happening at the Times and which the report suggests should get started on right away."
One incident she remembers is reporter Hiroko Tabuchi getting a "tongue-lashing from the public editor" for tweeting she was "fed up" with Toyota's "harsh media restrictions."
"Reporters still don't have a sense of what is ethically appropriate," Usher commented on CJR. There continues to be too much emphasis on the print vs. the web version of NYT, says Usher.