Jennifer Banovetz will join Ogilvy PR in Los Angeles on Aug. 4 in the senior VP/brand marketing group slot for its western region.
She is departing Edelman, where Banovetz was senior VP in its consumer brand practice and leader of Mattel's CSR initiatives.
Prior to moving to LA, Banovetz was in the Chicago office of the No. 1 independent handling brand-building programs for Dove's product line.
Her exposure includes the travel, automotive, consumer packaged goods, health & fitness sectors and assignments form Volkswagen, Nestle, Lululemon and Infinite Hero Foundation.
Banovetz also was senior account supervisor at Cohn & Wolfe (Chevron, Hilton Hotels) and PR staffer at Mazda North America (Mazda CX-7).
Ogilvy West includes LA, San Francisco, Sacramento and Denver. Nathan Friedman presides over the group.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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