PR 101 13 tips for writing and pitching op-ed stories (P. Opelbaum) 
Travel Top 8 digital influencers for travel (G. Pritchard) 
Content Strong storytelling in McDonald's supplier videos ... but do they work? (L. Hoffman) 
Publicity Meet the PR guru for 'hot convict,' 'Octomom,' others (Daily Beast)
Tech The next big thing for marketers (S. Corsi) 
PA Jay Carney cashes in (Politico) 
Content Responsive marketing in a real-time world (D. Armano) 
Marketing Lady Gaga is still schooling marketers (Forbes) 
Gov't FTC reaches out to Latinos with first 'fotonovela' (FTC) 
Sports MLB addresses criticism over All-Star Game (Deadspin) 
Corporate GM's Barra faces (another) Senate interrogation (BBW) 
Int'l Clinton warns Israel on isolating itself from world opinion (AFP)