The National Shooting Sports Foundation, the Newton, Conn.-based trade group for firearms manufacturers, has brought in Jennifer Pearsall as director of PR.

pearsallPearsall is a former editor for the National Rifle Association and recently served as senior book editor for Gun Digest/F&W Media.

NSSF counts 10,000 gun makers, distributors, retailers, shooting ranges and similar entities as members. It lobbies nationally against gun control measures and promotes development of shooting ranges and competitions, in addition to running its popular SHOT trade show.

The group also added Justin Morrissey as digital content specialist. Mike Bazinet, as director of PA, handles media relations.

Steve Sanetti, former president of Sturm, Ruger & Co., is CEO of NSSF. He addressed the thorny PR issue of his group sharing a hometown with the site of the 2012 school shooting in an interview with the Associated Press in November in which he said NSSF considered leaving Newtown but ultimately decided to stay put. The group, which has ramped up its Project ChildSafe campaign, posted a long statement about the shooting on its website.

Chris Dolnack is SVP and chief marketing officer at NSSF. Longtime NSSF hand Bill Brassard is senior director, comms.