Dag Vega, who handles TV for President Obama, will join Burson-Marsteller Aug. 4 as managing director, reporting to Ann Davison, US PA & crisis practice chair.
As White House director of broadcast media, Vega manages the President's TV appearances and books for members of his administration on cable news and morning programs.
He's noted for understanding the importance of late-night comedy shows for spreading the Administration's messaging.
Prior to the White House, Vega was director of surrogate press for the Obama for America Campaign.
He has served as deputy communications director for the Democratic National Committee, director of TV News for Kerry for President and national press secretary for constituency press during Al Gore's White House run.
Vega was a member of the press office during the Clinton Administration. B-M CEO Don Baer lauded Vega's "unparalleled background at the highest levels of strategic communications."
Vega will be based in the Washington office of the WPP property. He leaves the White House on July 25.