doctorsThe Ontario Medical Association has released an RFP for a public awareness and communications firm to reach the public, stakeholders and provincial government as its 25,000 public sector doctors are in contract talks, following their pact's expiration in March.

The work includes earned and paid media, including social media and collateral to engage members, according to the RFP released July 15.

The OMA was founded in 1880 and provides insurance, legal services, health programs and other benefits to members, while representing and promoting their interest. The group in November launched a new public brand, "Ontario Doctors are making health care better," with a companion website, ontariosdoctors.com.

Kari Cuss, senior director of PA and communications, is overseeing the search, while strategic comms. director Nancy Dale and comms. specialist Catherine Flaman are taking questions.

Proposals are due Aug. 11. View the RFP (PDF).