Alan Hoffman senior VP-global public policy at PepsiCo and one-time deputy chief of staff to Vice President Joe Biden, will join Herbalife on August 25.
He'll take command of corporate communications, policy, governmental affairs, community relations and philanthropy at the Los Angeles-based company, which is under siege.
The Federal Trade Commission is investigating charges that Herbalife is running a pyramid scheme. The company also is being hounded by a high-profile battle with billionaire hedge fund operator Bill Ackman.
Hoffman is a former Justice Dept. attorney who worked for Biden, when he was Delaware's Senator.
With Biden's move to the VP slot, Hoffman doubled as deputy assistant to President Obama in charge of congressional/political/intergovernmental affairs, operations and public engagement.
At Herbalife, he takes the newly created executive VP for global corporate affairs post and reports to CEO Michael Johnson.
Meanwhile, Barbara Henderson is retiring as senior VP-global corporate communications. She announced last year her plan to step down.
Business leaders will face challenges in the upcoming year, some of which will come as a complete surprise, or beyond anyone's imagination.
Teneo has hired Philipp Grontzki, who is a 20-year veteran of corporate communications and financial journalism, as a managing director in its strategy and communications group.
Rowan Benecke, who co-founded Zeno Group and helmed Burson-Marsteller's tech practice, has joined McKinsey & Co as director of communications for North America.
BCW has named Golin's Matt Coldagelli EVP and leader of its corporate affairs practice in Chicago.
Abby Bailey, who headed corporate communications for Fedex in its Middle East, India and Africa region, has joined Teneo as managing director in Dubai.
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