Crisis Paramount sparks outrage over poster for Ninja Turtles film set for 9/11 release (@MailOnline) 

PR 
Senate candidate's PR strategy leaks (AJC) 

Correspondence 
Yes, you can write business letters from the heart (L. Hoffman) 

Int'l 
Chinese authorities investigate Edelman unit (NY Times) 

Crisis 
Malaysia Airlines in brand overhaul after disasters(Telegraph) 

Media 
Cellphone sets fire to pillow, story sets fire to TV station website (Poynter) 

Content 
When journalism and brand management collide (L. Llewellyn) 

Content 
New survey shows readers don't trust 'sponsored Content' (L. Siegel) 

Mideast 
Israel's other war (New Yorker) 

RFP 
Marketing and public affairs; $150K, upstate NY (PDF)