Crisis Paramount sparks outrage over poster for Ninja Turtles film set for 9/11 release (@MailOnline)

PR
Senate candidate's PR strategy leaks (AJC)

Correspondence
Yes, you can write business letters from the heart (L. Hoffman)

Int'l
Chinese authorities investigate Edelman unit (NY Times)

Crisis
Malaysia Airlines in brand overhaul after disasters(Telegraph)

Media
Cellphone sets fire to pillow, story sets fire to TV station website (Poynter)

Content
When journalism and brand management collide (L. Llewellyn)

Content
New survey shows readers don't trust 'sponsored Content' (L. Siegel)

Mideast
Israel's other war (New Yorker)

RFP
Marketing and public affairs; $150K, upstate NY (PDF)