The UN is on the hunt for agency help to tout a global project by Citigroup, Ford, the Bill & Melinda Gates Foundation and Visa, among others, to push a shift from cash to electronic payments for salaries, aid and emergency relief programs.
The initiative, called the "Better than Cash Alliance," is administered by the New York-based UN Capital Development Fund, which has released an RFP for a firm to guide a communications campaign.
Fleishman-Hillard currently supports the program's PR.
Drafting press releases, media relations, collateral materials and other documents, as well as blog posts, events and social media are all covered in a scope of work outlining the assignment.
Backers of the program contend that electronic payments are cheaper to disseminate, more transparent, faster, and foster more inclusion in the formal financial system.
A contract is expected to run from May through December 2014.
Proposals are due April 10.