The Washington Redskins have brought in Burson-Marsteller as the NFL franchise tackles pressure to change its name.
"We have been retained by the Washington Redskins and the player alumni association to provide technical and editorial support to distribute information to those who inquire about the team's history and name, which includes the website redskinsfacts.com," B-M managing director Catherine Sullivan told O'Dwyer's.
"None of us believe in offending or discriminating against people of any ethnicity for any reason," the site says. "We believe the Redskins name deserves to stay."
The Redskins, amid Native American, public, media and political pressure to change their name, have reportedly worked with GOP pollster Frank Luntz and PR guru Ari Fleischer, among others. Team owner Daniel Snyder has vowed to keep the long-time moniker.
Slate.com and DotWeekly.com first reported on B-M's ties to the site.
The Oneida Indian Nation, which has a mounted a sustained campaign urging the team to change its name, responded to the new Redskins fan website with a top 10 list of facts (PDF) the tribe says were omitted from Redskinsfacts.com.
Former Secretary of State Hillary Clinton this week is the latest high-profile politician to weigh in on the controversy.