Tech You should make a video game (B. Perry) 

Apologies 
How to give a meaningful brand apology (E. Friedman) 

PA 
Who tweets on behalf of members of Congress? (KSC)

Content 
Produce content marketing that people care about (P. Sheahan) 

Social 
FDA, tweeting and Twitter (M. Senak) 

Metrics 
Marketing metrics 101: Five simple steps (J. Licko) 

Higher 
Ed Ed Bernays and the college named after him (PRC)

Clients 
Applying Pokeman to PR (Barokas) 

B2B 
When B2B Tech Memes Go Bad (M. McClennan)