Ralph PosnerRalph Posner, senior VP at FleishmanHillard/Washington, has departed to Direct Impact, which is part of Burson-Marsteller.

He's handled media, crisis/community relations and partnership development for coalitions, Fortune 500 companies and foreign governments.

Posner, who takes the executive VP title, has Capitol Hill exposure via staff work for Democrats Sen. Bill Bradley of New Jersey and Representative John LaFalce of New York.

Nicole Cornish, CEO of Direct Impact, expects Posner's experience and track record will be valuable for clients looking for integrated public affairs campaigns.

WPP owns B-M.