Food/Bev McDonald's confronts its junk food image as sales flag(C. Choi) 

Crisis 
Waffling lands PR firm Edelman in hot water (Guardian) 

Crisis 
Barometer rising: Edelman PR and trust (S. Israel) 

PA 
The VA's unreachable press shop (The Blaze) 

Measurement 
Don't call it 'measurement,' and 5 more ways to find the money for it (K. Paine) 

Careers 
If I interview for a social media post at a PR firm, what should I read? (Quora) 

PR 101 
Reputation Management 101: Don't attack competitors(BGPR) 

Media 
NY Post comes up with biggest troll read of the summer(Slate) 

Careers 
The apprentice route to communications (J. Genova) 

RFP 
City of Lexington (KY), PR consultants (link)

Send links to greg@odwyerpr.com.