Greed, avarice and tone-deaf to PR come to mind with reports that the NFL wants to turn the Super Bowl halftime show into a "pay for play" situation so it can pour more gilt into its already swollen coffers.
Geez, what's next? Will NFL commission Roger "Clueless" Goodell put a tip jar outside the football palaces in order to grab every nickel and dime from loyal fans, who typically shell out $150 for a game ticket, $35 for parking privileges and nine bucks for a hot dog. Will fans be asked to sell blood in parking lot kiosks with the proceeds going to the Bank of the NFL?
Goodell already has enough on his plate, dealing with the plague of concussions and assorted head injuries triggered by violent hits and the grind of combat on The Gridiron. The situation could be a game-changer for the NFL
Undoubtedly, the Super Bowl halftime gig is a powerful platform for performers, who receive big bumps in downloads and concert ticket sales in the days following the show. PR superstar Beyonce announced her world tour plans after she wrapped up her 2013 Super Bowl show. It turned out to be the second biggest show of the year.
Halftime glory though cuts both ways. Football fans know the Big Game usually is a Big Flop. Witness the bloodbath at MetLife Stadium in February when the Seahawks crushed the Broncos 48-3.
The only reason many viewers remained tuned in to the game was the halftime show. Bruno Mars and Red Hot Chili Peppers, who played at the 2014 slaughter, drew a bigger audience than the game.
Goodell's single-minded bid to generate $25B in league revenues by 2027, up from $10B now, may have clouded his better judgment and led to the unseemly halftime money grab.
Team owners should toss a penalty flag and call his decision back.
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