crayton webbCrayton Webb, a Dallas TV journalist turned PR pro, has taken the reins of corporate communications and CSR for beauty products direct marketing giant Mary Kay.

Webb takes the VP post after nine years with the company, initially managing government relations.

Randall Oxford, now a senior counselor at Dallas-based The Harrell Group, last held the VP/comms. post.

Webb was chief of staff to Dallas Mayor Laura Miller (2002-05) and director of comms. for the United Way of Metropolitan Dallas after 10 years in TV news, including investigative reporter for KTVT (CBS) 11 in Dallas.

Fifty-year-old Mary Kay relies on three million independent "beauty consultants" for its annual $3.5B in global sales.

Coyne PR and The Harrell Group work for Mary Kay.