The Council of Senior Centers and Services, which supports community groups in New York, is looking for a PR firm to handle its branding.
CSCS has more than 200 senior service agencies that serve more than 300K older adults.
It wants to expand its footprint beyond NYC and broaden membership to include individuals.
The Midtown-based group says the economic recession plus the growing increase in adults over the age of 65 challenges the ability of seniors to remain in their homes and communities, especially those surviving on fixed incomes.
More than a third of NYC elders are living in poverty and 90 percent of then have annual incomes of less than $30K.
Older frail and immobile homebound people face additional challenges.
CSCS sponsors the NYC Family Caregiving Coalition, HIV/AIDS training programs for the 30 percent of people over 50 living with the condition, SNAP outreach program, bill payer and financial management courses.
Bobbie Sackman, CSCS director of public policy, told the July 25 Wall Street Journal there is "an aging tsunami" in NYC as demand for funds struggles to meet the needs of the boom in older adults, the segment's population is expected to grow by more than 35 percent in 2030 to 1.8M.
Mayor Bill deBlasio increased the Dept. for the Aging's budget eight percent to $230M, which was the biggest increase of any city agency.
A Council spokesperson told O'Dwyer's the PR search is in the "very preliminary stages" and it doesn't wanted to be contacted by firms at this time.
Redmond, a city of 77K people located less than 20 miles from downtown Seattle, wants a roster of firms to develop crisis communication plans, and be ready to answer the call in the event that an emergency hits.
The Iowa Economic Development Authority is looking for a firm to handle its $5M annual strategic marketing and communications budget.
Colorado is accepting the qualifications of PR firms, ad agencies and marketing services companies that are interested in working for The Centennial State.
Maryland’s State Highway Administration has driven out an RFP for marketing communications, media support and public outreach. 
Washington’s King County is looking for a federal government relations shop to help it stay abreast of policies and legislation that could impact its 2.2M people and cities such as Seattle, Bellevue and Redmond.
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