Stanton PR & Marketing and Edelman worked Bain Capital's acquisition of a 50% stake in socially conscious shoe retailer Toms, announced Aug. 20.
Blake Mycoskie, the trend-setting entrepreneur who founded Toms in 2006, remains with the company in a key role following the Bain deal, although a new CEO will be brought on board. Terms were not disclosed but the acquisition pegs Toms's value at around $625M.
Toms sells simple footwear and eyeglasses, and donates a pair to an impoverished child for each pair sold, a commitment that has seen more than 25M pairs of shoes and 250K pairs of eyeglasses given away.
Alex Stanton, CEO of Stanton PR, is guiding PR for Bain in the Toms deal. Edelman Financial managing director Lex Suvanto is supporting Toms marketing and communications chief Doug Piwinski.
Mycoskie said the deal will allow Toms to grow faster and expand its social mission more than it could have on its own. He will donate half of his profits from the Bain deal to a fund for social entrepreneurship and other causes, while Bain is also backing with matching funds a similar charitable endeavor by Mycoskie.
Bloomberg noted the Bain deal is a "validation of a vision and a huge payday" for Mycoskie, adding that it also gives the company "some blue-chip corporate clout." The New York Times said it "shows the continued rise of one of the more unusual stories of the fashion world."
Ryan Cotton, principal at private equity titan Bain, said his firm will support continued growth of the business, which he noted is "synonymous with social responsibility and corporate impact and has demonstrated the power of being an authentic, mission-driven organization."
Spectrum Science acquires clinical trial recruitment and engagement solutions provider Continuum Clinical.
How PR agency owners can navigate the M&A process in a way that yields a rewarding experience for both owners and the teams they leave behind.
Ten potential ways an agency sale can positively benefit team members and employees.
Kekst CNC reps Palladium Equity Partners and its joint venture affiliate, Palladium Heritage, on the acquisition of National Auto Parts, USA;, NAP San Diego; and National Auto Parts-Oakland to form Collision Auto Parts, a platform serving customers in the automotive aftermarket collision repair sector.
ICR has acquired Bullfrog + Baum, the 23-year-old PR shop focused on the hospitality, lifestyle, travel and consumer marketing sectors.
Have a comment? Send it to 
No comments have been submitted for this story yet.