Nicole Bott, who was senior manager/client relationships at Peppercomm, is now at MWW in the corporate communications practice in its New York outpost.
The 10-year-plus PR veteran has worked in the financial services, crisis, consumer, technology and sports sectors.
Prior to Peppercomm, Bott was VP at Linden Alschuler & Kaplan handling M&As, transportation and real estate clients.
Michael Kempner, CEO of MWW, likes Bott's "proven track record of generating high-profile media coverage, coupled with her expertise in crisis communications."
The Jersey-based independent firm, which is No. 6 in O'Dwyer's rankings with 2013 fees of $48M, also bolstered its technology offering in San Francisco via the hiring of MDC Partners' Allison + Partners unit's Jesica Church.
She's done PR for Sprint, International Game Technology, Thumbtack, Double Down Interactive as well as for consumer clients Madame Tussauds Museum and Beijing Media Times.
Church also was at Grayling/Atomic PR.