PR 101 Five fast steps for reversing a social media PR crisis (T. Gable)

Careers Tips for acing your next PR interview (A. Cicero)

Obit Longtime Pittsburgh Steelers PR chief Ed Kiely(@PittsburghPG)

Narratives Brand stories shouldn't always end with 'happily ever after' (J. Reynolds)

Global 5 keys to global influencer analysis (B. Watts)

Viral When the Ice Bucket Challenge becomes a promotional moment (NY times)

Social 5 ways journalists actually use Twitter to source stories (Muck Rack)

Tools Twitter now shows you exactly how many people see your tweets - and it's mesmerizing (@businessinsider)

Sports Credibility at stake for university-run media in USC situation (LA Times)

PA Police lobby fights to keep gear (The Hill)

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