PR 101 Five fast steps for reversing a social media PR crisis (T. Gable) 

Careers Tips for acing your next PR interview (A. Cicero) 

Obit Longtime Pittsburgh Steelers PR chief Ed Kiely(@PittsburghPG) 

Narratives Brand stories shouldn't always end with 'happily ever after' (J. Reynolds) 

Global 5 keys to global influencer analysis (B. Watts) 

Viral When the Ice Bucket Challenge becomes a promotional moment (NY times) 

Social 5 ways journalists actually use Twitter to source stories (Muck Rack)

Tools Twitter now shows you exactly how many people see your tweets - and it's mesmerizing (@businessinsider) 

Sports Credibility at stake for university-run media in USC situation (LA Times) 

PA Police lobby fights to keep gear (The Hill)

Send links to greg@odwyerpr.com.