The Lone Star State is on the hunt for PR agency help to lure Chinese tourists.

Texas has cast an RFP to guide media relations (consumer and trade), support marketing programs and generally promote the state in the Chinese-speaking Asia markets region.

Texas earlier this month released RFPs for Europe and Asia markets. Weber Shandwick, which handles the Asia account, also currently represents the state in China.

Proposals are due Sept. 15. View the RFP (PDF).