bootsThe US Small Business Administration is in the midst of an agency search to guide marketing and outreach for the Boots to Business Program, a new initiative to help military veterans become entrepreneurs.

The account covers a swatch of communications duties like PSA production, PR, event marketing, social media, research and and monitoring.

The Boots to Business push was fully launched in 2013 by the Obama administration under the existing Transition Assistance Program that helps vets acclimate to civilian life. It includes entrepreneurship training and support to the estimated 250,000 service members who transition out of the armed forces every year.

Fifteen percent of all US business owners are said to be vets.

There is no incumbent for the communications assignment, which includes a one-year pact with four one-year options.

The SBA released an RFP in early August with a Sept. 3 deadline. View details (link).