Rowan Benecke, executive VP-North America region at Text100, will join Burson-Marsteller Oct. 6 as chair of its global technology practice.
The more than 20-year PR veteran has run tech and consumer campaigns in the U.S., Asia-Pacific and EMEA markets for IBM, Vodafone, Lenovo, ScanDisk, Airbnb, Philips and PayPal.
He's handled corporate branding, digital media, executive identity, mergers/acquisitions, product rollouts and crisis situations.
Prior to Text100, Benecke was at Waggener Edstrom Worldwide and Zeno Group.
At B-M, he reports to CEO Don Baer.
Lisa Poulson previously held the global tech chair job.
Next Fifteen owns Text100, while WPP owns B-M.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
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