Jersey-based Coyne has signed on as Columbia Business School's agency of record in charge of driving its new "At the Very Center of Business" market positioning.

FleishmanHillard, which is part of Omnicom, had the account.

Columbia's PR director Chris Cashman credited Tom Coyne's firm with having a "keen understanding of the complexities and trends shaping the global news cycle and impacting the business education marketplace."

Columbia dean Glenn Hubbard is committed to exposing students to real world business practice and equipping them with an entrepreneurial mindset.

Coyne is an independent firm.