Social DiGiorno uses domestic violence hashtag to sell pizza(Syracuse.com)

Measurement Why your marketing metrics don't add up (HBR)

Measurement What PR metrics you shouldn't measure (C. Penn)

Launch Apple unveils Apple Watch, iPhone updates, mobile payment (recode)

Internal Why Glassdoor is an excellent beacon for seeing (and improving) employee engagement (G. Grates)

Brands Becoming a lifestyle brand, the Apple way (D. Lauer)

Corporate Apple PR: 'You have to be able to control the journalist' (ValleyWag)

Entertainment Counting on cannabis to build film buzz (NY Times)

Media Can the news surive? (A. MacDougall)

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