Dollar General is leaning on PR counsel from Brunswick Group as it takes a $9.1B hostile takeover bid for rival Family Dollar straight to shareholders.
Goodlettsville, Tenn.-based Dollar General initially went public with a $78.50-per-share cash offer to Family Dollar's board in mid-August, a bid to break up a planned $8.5B merger of Family Dollar and Dollar Tree.
But on Tuesday, Dollar General announced a tender offer at $80 per share, pitching the hostile bid as having "significantly greater value than the existing agreement with Dollar Tree, as well as immediate and certain liquidy for [shareholders'] shares."
Brunswick senior partner Steve Lipin and partner Shahed Larson are handling media and advising Dollar General. Dan MacDonald is senior director of corporate comms. for the company, while Mary Winn is VP of IR and PR.
As previously reported, Sard Verbinnen & Co and Joele Frank, Wilkinsom Brimmer Katcher are working the Dollar Tree-Family Dollar deal, respectively.
Seventy-five-year-old Dollar General has 11,500 stores in 40 states.
Edelman handles Viking Holdings, the river and ocean luxury cruise line that plans to raise $1B via an IPO priced in the $21 to $25 per share range.
Teneo is handling the initial public offering of CVC Capital Partners, one of Europe’s largest private equity firms with nearly $200B in assets under management.
Brunswick Group represents Endeavor Group Holdings as it agrees to go private via its acquisition by Silver Lake technology investment firm, which is handled by Edelman Smithfield.
Tod Donhauser, a nine-year veteran of Edelman, has joined H/Advisors Abernathy as managing director and head of its San Francisco office.
Intelligent Group Ltd, a Hong Kong-based financial PR firm, has priced its initial public offering of 1.9M shares at $4, which is the low end of the $4 to $5 range.
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