Gina Avila, who was senior VP-Internet and mobile marketing at Citicorp, has taken a top digital post with Edelman in the Pacific Northwest.
As senior VP/group digital director, Avila will work with staffers in Seattle and Portland and report to Will Ludlam, Seattle GM.
Avila, a 20-year veteran, launched Citi Mobile Snapshot, the first app to allow consumers to view deposit, credit card balances and recent transactions without logging into their accounts.
She drove the financial services giant's channel marketing strategy and its execution across digital, email, TV, print and in-branch merchandising.
Earlier, Avila was VP-business development at IMG, VP at Saatchi & Saatchi (New York State Tourism) and Ogilvy (American Express).
Ludlam expects Avila's consumer, tech, financial and corporate experience will bolster the social marketing programs of clients.
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